Privacy policy

1. Introduction

Manhattan Reproductive Medicine, P.C. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us.

We respect your privacy and are committed to protecting it through our compliance with this policy. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

2. Information We Collect

We may collect and process the following types of personal information:

• Personal Identification Information: Name, date of birth, gender, contact information (email address, phone number, mailing address), and government-issued identification.
• Medical and Health Information: Medical history, fertility treatment records, test results, diagnoses, and other health-related information necessary for your care.
• Insurance and Billing Information: Insurance policy details, payment information, billing addresses, and financial data.
• Website Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and other analytical data collected through cookies and similar technologies.
• Communications: Records of your communications with us, including emails, phone calls, and messages sent through our website or patient portal.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Medical Care: To diagnose, treat, and manage your fertility care, including coordinating with other healthcare providers and laboratories.
• Appointment Management: To schedule appointments, send reminders, and manage your patient records.
• Billing and Insurance: To process payments, verify insurance coverage, and submit claims to insurance providers.
• Communication: To respond to your inquiries, send important notices, and provide information about your treatment.
• Improving Our Services: To analyze and improve our services, patient experience, and website functionality.
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations, including HIPAA requirements.

4. Legal Basis for Processing

We process your personal information under the following legal bases:

• Consent: Where you have given us explicit consent to process your personal information for specific purposes.
• Contractual Necessity: Where processing is necessary for the performance of a contract with you, such as providing medical services.
• Legal Obligation: Where we need to comply with legal and regulatory requirements.
• Legitimate Interests: Where we have a legitimate interest in processing your data, provided your rights and interests do not override those interests.

5. Sharing Your Information

We may share your personal information with the following parties:

• Healthcare Providers: With other healthcare professionals, laboratories, and clinics involved in your care.
• Insurance Companies: With your insurance provider for billing and coverage verification purposes.
• Service Providers: With third-party vendors who assist us with IT services, data storage, billing, and other operational functions.
• Legal and Regulatory Authorities: When required by law, court order, or government regulation.
• With Your Consent: In any other circumstance where we have obtained your explicit consent.

We do not sell your personal information to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure, encrypted data transmission using SSL/TLS technology.
• Access controls and authentication protocols to limit access to personal data.
• Regular security assessments and monitoring of our systems.
• Staff training on data protection and privacy practices.
• Compliance with HIPAA Security and Privacy Rules.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights

Under applicable privacy laws, you have the following rights regarding your personal information:

• Right to Access: You have the right to request copies of your personal information we hold.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete information.
• Right to Erasure: You have the right to request deletion of your personal information, subject to legal and regulatory retention requirements.
• Right to Restrict Processing: You have the right to request restriction of processing your personal information in certain circumstances.
• Right to Data Portability: You have the right to request transfer of your personal information to another party.
• Right to Object: You have the right to object to processing of your personal information for certain purposes.
• Right to Withdraw Consent: You have the right to withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us using the information provided in Section 11 below.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and improve our services. We use the following types of cookies:

• Essential Cookies: Necessary for the basic functioning of our website.
• Performance Cookies: To analyze how visitors use our site and improve functionality.
• Functional Cookies: To remember your preferences and provide personalized features.

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our website.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: